Online Profiles – Managing your Identity
The internet is a valued platform the world over. Many activities of human beings are being undertaken online in recent times. Its use for advertisement is rampant. Building of brands is also happening online. Then there are others who use the internet as a platform to build brand names that are actually personal names. For you to advertise your own name as a brand, you need to create a profile as an identity.
It is easy to create an online identity. It is however not an easy task to manage your online profile. The reason is that search engines generally reveal everything about your if a name is searched. In some cases, you might not want some aspects of your life to be revealed when searched on a search engine. This poses a problem. You want only some parts of your life revealed. How can you achieve this?
Search engine optimization is important when it comes to online identity management. The advantage of using search engines is that you are in control of determining what appears. Using this concept, you can determine information that appears after your name is searched. SEO is used often in business to create a competitive advantage. This happens if other people are offering similar products online.
The case of a man called Michael Bullard Jr. brings out a situation arising from online identity management. This gentleman happened to have a court case which caused serious legal litigations. Most information about him and his life was revealed due to the court case. This included his images. Now, if you search the name of the person, there is a problem. When searched, information about his court cases and outcomes is revealed predominantly. That includes photographs taken when in custody.
There is definitely an identity issue in Michael Bullard situation. Can Michael dictate what appears when his name is searched? Can he determine what aspects to appear and what not to appear? There is a way around this. This is through optimization of what appears online. With optimization, you determine what details are viewed first when your name is searched.
The internet has become a very huge platform hence there is need to establish what appears when your name is searched. Having established that, you can then ensure that online identity management enables you to only portray aspects of your life that you would want to be viewed by those who search your name on any search engine. This way, you can build your brand online using your name that has already gained popularity and use the brand for different ventures.
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