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Tips on How to Integrate Seasonal Design into Your Branding

Even if you are not a fan of checking out the calendar, you can if it’s close to the holidays. Whether it is the abundance of pumpkin spice or the falling snow, it is as if every single business quickly jumps into the holiday hype by integrating seasonal design trends into their branding.

Holiday branding is a great way of building brand awareness, but there is a blurry line between being part of the holiday joy and overdoing it.

Before you start implementing the season into your brand, try to spare some time and read our quick guide related to seasonal branding and products.

Let your logo spread the joy of the holidays.

Your logo can speak volumes about your brand and its message to the consumers. Your company logo is a reflection of the company’s professionalism and the quality you produce, it is what gives the world an inside view into the culture you are building.

Use a holiday theme, give your logo a quick and subtle holiday feel to it by switching up your traditional palette with holiday color schemes. Get into the holiday spirit and have some fun by decorating your logo with holiday icons such as pumpkins, snowman, or holly berries.

The key is subtlety, take note that your logo is one of your brand’s identity. You don’t want your logo to be so into the holiday spirit that is beyond recognition. Have fun and have a go at the seasonal design trends and elements but don’t forget to have your brand’s voice still be heard amongst the santa hats and snowflakes.

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Don’t be limited to the winter holiday seasonal design elements alone. Try to cover other seasons such as the ones related to your industry.

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Social media and seasonal design trends.

Seasonal design elements are implemented the best in social media platforms, as we learn from the recent years in our modern times.

You can switch up your Facebook cover photo by replacing it with a holiday inspired design for the season. Change your Twitter header, replace your usual header with one that has a seasonal design, added bonus if it features an inviting and cozy message. Adorn your social media pages with messages and imagery that is appropriate for the season.
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Logo scheduler plugins allow you to change your logo with your season specific one across your email and different social media platforms with ease and seamlessly. Check this website out.

If you have a company blog, try to post season related content for more engagement. An example would be a company that deals with eco friendly goods would want to write blogs about decorating using eco friendly sustainable lighting.

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